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November 2009 
New Life For Amar Chitra Katha As TV Cartoons
Posted on Nov 8th, 2009
by 
sanmugan
sanmugan
In India, New Life For Amar Chitra Katha As TV Cartoons
Source: www.nytimes.com
MUMBAI, INDIA, July 20, 2009: Like many Indians who came of age in the 1980s, Samir Patil grew up on the comic books published by Amar Chitra Katha. Made up of Indian-style religious parables and biographies of historical figures, they taught him about the great, and lesser-known, stories of India in a didactic format meant for young audiences. It is common for the average Hindus to know the Puranic stories of Hinduism, or the life of famous saints, through these comic books.
Now, Mr. Patil, a 38-year-old who acquired the publisher two years ago, is betting that he can do the same for a new generation of Indian children who have been raised watching TV, sending text messages and surfing the Web. He plans to broadcast animated versions of his comics on Indian television starting early next year. He expects the shows to appear first on the Cartoon Network in India, and he is negotiating deals with the Disney Channel and Nickelodeon.
HPI - Jul 29, 2009
Source: www.nytimes.com
MUMBAI, INDIA, July 20, 2009: Like many Indians who came of age in the 1980s, Samir Patil grew up on the comic books published by Amar Chitra Katha. Made up of Indian-style religious parables and biographies of historical figures, they taught him about the great, and lesser-known, stories of India in a didactic format meant for young audiences. It is common for the average Hindus to know the Puranic stories of Hinduism, or the life of famous saints, through these comic books.
Now, Mr. Patil, a 38-year-old who acquired the publisher two years ago, is betting that he can do the same for a new generation of Indian children who have been raised watching TV, sending text messages and surfing the Web. He plans to broadcast animated versions of his comics on Indian television starting early next year. He expects the shows to appear first on the Cartoon Network in India, and he is negotiating deals with the Disney Channel and Nickelodeon.
HPI - Jul 29, 2009
Access: Public
